After reading a post over on Thunder Tales about the Volt, and having taken a brief test ride (with #1 son driving) in one last weekend at the airshow, I thought I'd do a little analysis of this vaunted new 'green' car technology, since I am (and so are you) kind of a shareholder in the company that makes this vehicle.
The car itself is inoffensive, and not uncomfortable - about the same form factor as the company's Cruze. But, selling at a price point about $15-20,000 more than a comparably equipped conventionally powered Cruze, the question arises: Is it worth it?
Chevy says the car has a range of about 35 miles on a charge. Go beyond that, and the gas engine kicks in to power the generator to run the electric motors - becoming, essentially, a 35 mpg car, which is not too shabby. But, for the sake of the analysis, we'll stick with the assumption that one's daily driving is roughly equivalent to the car's battery range.
The table below shows annual fuel spend for gas powered vehicles, based on average daily (7/365) miles driven, at various fuel efficiencies.
25 mpg | 30 mpg | 35 mpg | 40 mpg | |
25 miles/day | 1186 | 989 | 847 | 741 |
30 miles/day | ||||
35 miles/day | ||||
40 miles/day |
2 comments:
I picked up some of your assessments here and there in car and science mags.
The intangible is what is and will continue to eat GMs lunch with that car.
Everybody who will buy anything like that now, for the most part already has- the Prius. The Prius has too much inertia to overcome. Even consumers on the fence about going over to the dark side will buy the Prius and not the Volt because recognition of the brand and how they themselves want to be viewed.
I think you're exactly right.
From a market standpoint, I think there's a fairly shallow potential customer base, and you correctly pointed out that Toyota owns that segment.
GM's foray into that market space is rightly seen as a politically correct concession, not engineering brilliance.
And if there is any competition to Toyota's hegemony in electro-cars, my sense is that it will come from Nissan's Leaf.
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